Toronto Zoomer Show

Reverse Mortgage Myths and Misconceptions

Yvonne Ziomecki

As Executive Vice President, Marketing & Sales, Chief Marketing Officer Ms. Yvonne Ziomecki heads up Marketing and Consumer Sales operations and is responsible for developing sales, marketing strategy and vision for HomeEquity Bank. Reporting directly to the CEO, Ms. Ziomecki is responsible for driving originations growth and brand awareness through successful implementation of marketing initiatives, brand strategy, research, pricing, product marketing, marketing communications, advertising and public relations. Ms. Ziomecki joined HomeEquity Bank in 2013 and is a member of the Executive Committee. Ms. Ziomecki graduated from the University of Toronto with a Bachelor of Arts and she also holds a Masters of Business Administration from Schulich School of Business.